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PROFIT ACCELERATOR #3: THE MAGIC OF MENUS
Menus Empower Your Customers  Not only does every customer get a menu, they get multiple menus....
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PROFIT ACCELERATOR #5: PAY ATTENTION TO RETENTION
How to Determine Your Goal …  If you are selling an average of 100 new and used vehicles per month,...
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IS OWNER RETENTION IMPORTANT TO YOU?
They Like You, They Like You Not …  To begin with let’s determine this: “Do your customers like...
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HOW TO BECOME DIFFERENTLY BETTER
Here’s the Answer:  Become Differently Better! Is that a catchy phrase or what?  Differently...
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IS YOUR TECHNOLOGY COSTING YOU OPPORTUNITY?
Is Your Technology Really Helping You? In the retail automotive world we have seen the advent of new...
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IS A PIP IN YOUR PLAN, STAN?
NO Means Uh, Oh!  There is a lot to talk about when answering those five questions. The first four...
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HOW TO USE RETAIL REPAIR ORDERS AS A MANAGEMENT TOOL
Let’s Get Started …  Across the top of enter the following headings: Now, start at the top of your...
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HOW TO RETAIN CUSTOMERS FOR LIFE
This is Painful  According to NADA’s 2017 Average Dealership Profile, Dealers spent $630 in advertising...
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HOW TO TAP INTO MENU MOOLAH
A Consistent Process Is the Key …  Requiring a menu presentation to every customer breeds...
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YOUR COMFORT ZONES ARE KILLING YOU!
Your Service Department Needs an RO  Your financial statements will show you where the opportunities...
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