How to Get an 800% ROI …

In Fixed Ops Toolbox by Don Reed

“Dealers are becoming more and more aggressive in selling used vehicles in search of a substantial Return On Investment (ROI). Some of you will take the approach of “saving your …

How to Compete with the AfterMarket

In Fixed Ops Toolbox by Don Reed

Or will they take them to aftermarket service facilities? On average, 70% of the do-it-for-me (DIFM) repair work is conducted by the independent professional service channel of the automotive aftermarket. …

HOW TO GET SERVICE TO PAY YOUR WAY

In Fixed Ops Toolbox by Don Reed

Simply put, a Writer is a clerk. An Advisor is a salesperson.” — Don Reed, CEO DealerPRO Training Sound like “FANTASYLAND?” Please read on. To begin with, most Dealers tend …

How Incoming Calls Can Ruin You

In Fixed Ops Toolbox by Don Reed

— Don Reed, CEO DealerPRO Training Opportunity abounds in today’s automobile dealerships yet dealers continue to spend more and more money on advertising to generate more opportunities instead of maximizing …