“If I showed you a Business Plan on how to sell an additional 250 new vehicles in the next 12 months at an average gross PRU of $2000 for a …
How to Design a Fixed Ops Marketing Plan
“A worthy goal for every dealer would be to sell a new or used vehicle today and keep that customer coming back for life.” Research shows that over 70% of …
why you need a fixed ops sales team
“Is your customer pay traffic increasing, stagnant or decreasing? Are your CSI scores above average? How about your Net Profit in your Service and Parts departments, is it a minimum …
what value do your technicians provide?
“The value I’m referring to is Gross Profit Production and Customer Loyalty, which I would hope are on your radar screen every day of your dealership life. If you are …
How to revive comatose customers
When those customers call his Service Department for an appointment and they hear “I can schedule you for an appointment next week” they are most likely going to end the …
The Key Performance Metric
for Service Profitability
“The Magnificent 7 of Service …”Dealers tell me these are their Hot Buttons for improving their Service & Parts operations: 1. Improve CSI2. Increase Customer Pay Sales3. Raise Gross Profits4. …
When Performance is Measured, It Improves
“In baseball, we want to see and evaluate the performance of each player.” “If you are a baseball fan, you have undoubtedly noticed the constant display of Player Statistics at …
How to Make Up for Lower Sales
“You can’t save your way into profitability” “During a slowdown, it is vital that you pursue every available profit opportunity in your dealership. In many cases dealers start looking for …
WHAT CONDITION ARE YOUR TECHNICIANS IN?
“Condition • Cause • Correction–an RO for your Service Department” “Most of you are probably familiar with the 3C’s on your repair orders—Condition-Cause-Correction, which is a necessity in order to …
YOUR COMFORT ZONES ARE KILLING YOU!
“Are you falling short?” “As a Dealer, are you getting the return on investment you expect? As a GM, are you meeting net profit projections for the year? If you …