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Discover Your True Profit Potential in Service and Parts
Award-winning Fixed Operations Training that builds high performing service and parts teams
while maximizing gross profits.
while maximizing gross profits.
Recognized by Dealers nationwide as the #1 service training company
WHY hire us
Better Trainers.
Bigger Results.
Like many dealers, you’re shorting yourself thousands of dollars in labor and parts gross profit for one reason, and one reason only: Lack of professional training for your Service and Parts team.
Our proven, in-dealership training develops your Service Advisors into top customer retention specialists and builds your service and parts management team into department leaders who hold your service and parts teams accountable to a higher level of performance.
Start earning the gross profits you deserve in Fixed Operations.
what we offer
Four Ways to Get DealerPRO Training
In Dealership
Accelerate profits while building your service sales, CSI, and customer retention by bringing our experts to your dealership for face-to-face training.
Multi-Store Workshops
Advisor and Manager Training designed for auto groups that want higher-performing Advisors in the drive, and professionally trained leaders who hold their teams accountable to a higher standard of performance.
Ohio Training Center
2 and 3 day workshops designed to get your fixed ops personnel “off the drive” and focused on getting the professional training they need to drive higher performance.
DealerPRO Virtual Training Network
Over 80 chapters of dynamic fixed ops content for Advisors, Managers and GMs who want to train remotely.
Meet Don Reed, Our CEO
Don Reed is the founder and prime mover of DealerPRO Training. As a former Car Dealer, Don knows it takes a well-trained team in Fixed Operations to be successful in the auto industry. His passion for excellence in service is highly contagious and is why Dealers across the nation consistently vote Don’s ideas to be among the best they’ve ever heard in Fixed Ops.
What Dealers and GM’s say
Testimonials
read our latest posts
Idea Toolbox
6 WAYS TO INCREASE YOUR SERVICE TRAFFIC
“If you are like most dealers, you do not have an expense problem but you do…
A BDC CAN HELP YOU BOOST APPOINTMENTS BY UP TO 50%
“For the second year in a row, automakers set an all-time U.S. sales record. With all…
WHAT THE HECK JUST HAPPENED HERE?
“It’s called making a net profit of about $2 million a year plus a nice salary…
HOW TO INCREASE GROSS PER RO BY OVER 70% IN 90 DAYS
Sound too good, to be true? Well, it is true for one of our GM dealers…
AN ENEMY CALLED AVERAGE
“Far too often in our industry we have Dealers, General Managers, Service Directors, etc. who focus…
PERFORMANCE BASED SERVICE PAY PLANS
“The measure of success is not whether you have a problem to deal with, but whether…