What You Want …What is a Top Performer? It is simply someone who can perform above the industry’s performance guides for the respective position you wish to fill. These people thrive on performance…

It’s Green, Green They Say … Why would you want to hire Service Advisors who are used to writing 1.5 HPRO? Because chances are, if you are hiring from another dealership,…

Getting Better Margins …If you are an average dealer, at a 38% margin, you are suffering a shortfall of 7% on every part you sell. So how are you going to…

Why Do Inspections? Because you want to “maximize gross profit per retail unit, while ensuring that your customers are driving away in a safe, reliable vehicle”.  Of course, this policy also has a…

Menus Empower Your Customers Not only does every customer get a menu, they get multiple menus. Let me explain. Already on your table is a drink special menu and soon your waiter/waitress will also be…

How to Determine Your Goal …  If you are selling an average of 100 new and used vehicles per month, simply multiply by 6 and you should average 600 Customer…

They Like You, They Like You Not … To begin with let’s determine this: “Do your customers like doing business with your dealership?” I’m not talking about CSI here. (Don’t misunderstand…

Here’s the Answer: Become Differently Better! Is that a catchy phrase or what?  Differently simply means that you are willing to change. Change for the better. All of us have probably heard…

Is Your Technology Really Helping You?In the retail automotive world we have seen the advent of new technology resources like we’ve never seen before. These new products and services are…

NO Means Uh, Oh! There is a lot to talk about when answering those five questions. The first four call for a simple “Yes” or “No” so obviously if you answered…