PROFIT ACCELERATOR #2: THE INSPECTION CONNECTION
Why Do Inspections? Because you want to “maximize gross profit per retail unit, while ensuring that your customers are driving away in a safe, reliable vehicle”. Of course, this policy also has a…
Why Do Inspections? Because you want to “maximize gross profit per retail unit, while ensuring that your customers are driving away in a safe, reliable vehicle”. Of course, this policy also has a…
Menus Empower Your Customers Not only does every customer get a menu, they get multiple menus. Let me explain. Already on your table is a drink special menu and soon your waiter/waitress will also be…
To Get Different Results … You need to start doing different things or doing things differently if you expect to accelerate your profits. To begin with, you need to recognize that you must…
How to Determine Your Goal … If you are selling an average of 100 new and used vehicles per month, simply multiply by 6 and you should average 600 Customer…
Lost Profit Opportunities … Many, if not most, dealerships are leaking profit opportunities like a sieve. That’s because the focus is on front-end sales. This makes sense because most dealer principals…
They Like You, They Like You Not … To begin with let’s determine this: “Do your customers like doing business with your dealership?” I’m not talking about CSI here. (Don’t misunderstand…
What is Your Marketing Plan? It’s not good enough to just “get more customers in the door.” The basic principle for you to consider is —- what are you going to…
If your dealership is experiencing a decline in customer pay traffic and/or scoring at average or below in your CSI rankings then chances are you are not putting your customers…
Here’s the Answer: Become Differently Better! Is that a catchy phrase or what? Differently simply means that you are willing to change. Change for the better. All of us have probably heard…
This is Really Important … When you finish reading this article, please hand each of your Advisors a blank sheet of paper and ask them to write down the definition of their…