HOW TO BECOME DIFFERENTLY BETTER
Here’s the Answer: Become Differently Better! Is that a catchy phrase or what? Differently simply means that you are willing to change. Change for the better. All of us have probably heard…
IS YOUR TECHNOLOGY COSTING YOU OPPORTUNITY?
Is Your Technology Really Helping You?In the retail automotive world we have seen the advent of new technology resources like we’ve never seen before. These new products and services are…
IS A PIP IN YOUR PLAN, STAN?
NO Means Uh, Oh! There is a lot to talk about when answering those five questions. The first four call for a simple “Yes” or “No” so obviously if you answered…
HOW TO USE RETAIL REPAIR ORDERS AS A MANAGEMENT TOOL
Let’s Get Started … Across the top of enter the following headings: Now, start at the top of your Repair Order stack and read the front of the repair order and…
HOW TO RETAIN CUSTOMERS FOR LIFE
This is Painful According to NADA’s 2017 Average Dealership Profile, Dealers spent $630 in advertising per new mass market vehicle retailed ($762 for luxury vehicles) while averaging $2,337 on gross…
HOW TO TAP INTO MENU MOOLAH
A Consistent Process Is the Key ... Requiring a menu presentation to every customer breeds consistency and insures that every customer is treated the same, meaning that each and every customer…
YOUR COMFORT ZONES ARE KILLING YOU!
Your Service Department Needs an RO Your financial statements will show you where the opportunities for improvement (conditions) are but what they won’t show you is how to fix them. To…
WHAT CONDITION ARE YOUR TECHNICIANS IN?
Determine the Condition First, I want you to determine what the Condition of your Technicians is. To do this, you should start by asking your Service Director/Manager to conduct an assessment…
HOW TO MAKE UP FOR LOWER SALES
How to Make Up for Lost SalesYou can recession proof your dealership by maximizing your revenues in your Service and Parts departments. Let’s take a look at some proven processes and ideas…
HOW TO REVIVE COMATOSE CUSTOMERS
Are You Still Laughing? This dealer obviously has a strong interest in supporting his Used Car Department which is a good thing but he still has to be able to service…