PROFIT ACCELERATOR #5: PAY ATTENTION TO RETENTION
How to Determine Your Goal … If you are selling an average of 100 new and used vehicles per month, simply multiply by 6 and you should average 600 Customer…
How to Determine Your Goal … If you are selling an average of 100 new and used vehicles per month, simply multiply by 6 and you should average 600 Customer…
Lost Profit Opportunities … Many, if not most, dealerships are leaking profit opportunities like a sieve. That’s because the focus is on front-end sales. This makes sense because most dealer principals…
They Like You, They Like You Not … To begin with let’s determine this: “Do your customers like doing business with your dealership?” I’m not talking about CSI here. (Don’t misunderstand…
What is Your Marketing Plan? It’s not good enough to just “get more customers in the door.” The basic principle for you to consider is —- what are you going to…
If your dealership is experiencing a decline in customer pay traffic and/or scoring at average or below in your CSI rankings then chances are you are not putting your customers…
Here’s the Answer: Become Differently Better! Is that a catchy phrase or what? Differently simply means that you are willing to change. Change for the better. All of us have probably heard…
This is Really Important … When you finish reading this article, please hand each of your Advisors a blank sheet of paper and ask them to write down the definition of their…
Is Your Technology Really Helping You? In the retail automotive world we have seen the advent of new technology resources like we’ve never seen before. These new products and services are…
NO Means Uh, Oh! There is a lot to talk about when answering those five questions. The first four call for a simple “Yes” or “No” so obviously if you answered…
Let’s Get Started … Across the top of enter the following headings: Now, start at the top of your Repair Order stack and read the front of the repair order and…