Menus Can Make a Difference … Finance and Insurance Departments have proven to be a significant profit center for dealers who install the right processes that help their Finance Producers to…
Do You Really Need to Ask Permission from Employees?The concept of employee buy-in is overblown and just dead wrong. If you are a dealer, your job is to set policies,…
Opportunity Rings …As a Dealer or General Manager would you allow 35% of your incoming sales calls to be dropped? What would happen to your service appointments if you could find…
What You Want …What is a Top Performer? It is simply someone who can perform above the industry’s performance guides for the respective position you wish to fill. These people thrive on performance…
It’s Green, Green They Say … Why would you want to hire Service Advisors who are used to writing 1.5 HPRO? Because chances are, if you are hiring from another dealership,…
Getting Better Margins …If you are an average dealer, at a 38% margin, you are suffering a shortfall of 7% on every part you sell. So how are you going to…
Why Do Inspections? Because you want to “maximize gross profit per retail unit, while ensuring that your customers are driving away in a safe, reliable vehicle”. Of course, this policy also has a…
Menus Empower Your Customers Not only does every customer get a menu, they get multiple menus. Let me explain. Already on your table is a drink special menu and soon your waiter/waitress will also be…
How to Determine Your Goal … If you are selling an average of 100 new and used vehicles per month, simply multiply by 6 and you should average 600 Customer…
They Like You, They Like You Not … To begin with let’s determine this: “Do your customers like doing business with your dealership?” I’m not talking about CSI here. (Don’t misunderstand…