“ A critical performance indicator of Customer Retention is your RO Count. If you are like far too many dealerships whose Customer Pay RO count this year is about equal …
How to maximize your dealership’s ROI
“ A significant number of dealers these days are becoming more and more aggressive in selling used vehicles to make up for reduced profits on the sale of new vehicles. …
HOW TO GET SERVICE TO PAY YOUR WAY
Simply put, a Writer is a clerk. An Advisor is a salesperson.” — Don Reed, CEO DealerPRO Training Sound like “FANTASYLAND?” Please read on. To begin with, most Dealers tend …
How Incoming Calls Can Ruin You
— Don Reed, CEO DealerPRO Training Opportunity abounds in today’s automobile dealerships yet dealers continue to spend more and more money on advertising to generate more opportunities instead of maximizing …
HOW TO PUT THE 80/20 RULE TO WORK FOR YOU
“ Vilfredo Pareto, an Italian economist, noted that 80% of the land in Italy was owned by 20% of the population. He also observed that 20% of the pea pods …
How to check out your service department
“ Is your Service Department operating at its full potential? If the answer is “NO” then let’s compare your operation with the performance levels of the most successful Dealers in …
Why Training Your Service Customers
Pays Big Dividends
“I want you to come to grips with the concept that training can solve most any problem. Training can give you a higher return on your capital investment! Training can …
IT’S CHEAPER TO KEEP THOSE CUSTOMERS!
“The average automobile dealer in America last year spent about $500 per retail unit to sell a new vehicle. The average new-vehicle gross profit for was about $1500.00, so you …
The Art of Selling
— Don Reed, CEO DealerPRO Training We know that just like the Sales departments, we must measure what we are trying to manage. We are trying to manage a department …
KEEP THOSE CUSTOMERS COMING BACK!
— Don Reed, CEO DealerPRO Training Well here’s a news flash for those dealers: Nothing has changed! Okay I’ll concede that our technology has changed but I’m talking about how …