HOW TO RETAIN CUSTOMERS FOR LIFE
This is Painful According to NADA’s 2017 Average Dealership Profile, Dealers spent $630 in advertising per new mass market vehicle retailed ($762 for luxury vehicles) while averaging $2,337 on gross profit…
This is Painful According to NADA’s 2017 Average Dealership Profile, Dealers spent $630 in advertising per new mass market vehicle retailed ($762 for luxury vehicles) while averaging $2,337 on gross profit…
Your Customers Are NOT Self-Help Mechanics ... Let's consider this question: “What percentage of your customers take delivery of their new or used vehicle and then, once they get home, remove that maintenance…
A Consistent Process Is the Key ... Requiring a menu presentation to every customer breeds consistency and insures that every customer is treated the same, meaning that each and every customer…
Your Service Department Needs an RO Your financial statements will show you where the opportunities for improvement (conditions) are but what they won’t show you is how to fix them. To…
Determine the Condition First, I want you to determine what the Condition of your Technicians is. To do this, you should start by asking your Service Director/Manager to conduct an assessment…
How to Make Up for Lost Sales You can recession proof your dealership by maximizing your revenues in your Service and Parts departments. Let’s take a look at some proven processes and ideas…
What Are Your Team's Stats? Baseball measures everything. Why? Maybe it’s because we as fans want to see and evaluate the performance of each player. Maybe it’s because the team’s coaches want to see and evaluate their…
The Key Metric ... While there are certainly plenty of fixed ops metrics worthy of a Dealer’s and a manager’s attention, there is one key metric that has a direct effect…
Are You Still Laughing? This dealer obviously has a strong interest in supporting his Used Car Department which is a good thing but he still has to be able to service…
Let’s look at Gross Profit Production First ... An average Technician at 100% productivity (40 hours produced versus 40 hours worked) will contribute about $15,000.00 in parts and labor gross…